TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheel and off-road tires, showcased its premium range of 2-wheel and off-road tires at the CII Autoserve Expo. The tire major has joined as an associate sponsor of Autoserve 2022, which happens to be the 10th edition of the exhibition. Organized by the Confederation of Indian Industry (CII), Autoserve is one of India’s largest exhibitions focused on servicing, maintenance, service, spare parts and garage equipment.
This year, the exhibition and the conference were themed “Technological advances: the spearhead of growth”. TVS Eurogrip showcased a selection of premium products including its flagship radial tyres, new models of tubeless motorcycles and new offerings in the scooter segment, as well as two leading off-road tyres. At the event, TVS Eurogrip showcased the brand’s digitization efforts in the aftermarket, both from a sales channel and marketing perspective.
Speaking on the occasion, P Madhavan, EVP, Sales and Marketing, said: “As we progress in our journey towards building market leadership, we are delighted to be associated with the 10th edition of ‘Autoserve as Associate Sponsor. For us, it is a great platform to connect with current and potential business partners and helps us gain a richer understanding of the latest trends and innovations in the automotive space.
Autoserve 2022 was held from November 11-13 at Chennai Trade Centre.