The Progressive® International Motorcycle Show® is the largest mainstream motorcycle show tour in the world. With 35 years of experience, the IMS Tour offers participants complete access to the world of motorcycling, connecting hundreds of thousands of motorsport enthusiasts with top manufacturers and leading aftermarket brands.
The show welcomes experienced, new and non-rider riders to preview hundreds of new 2, 3 and 4 wheel vehicles before they hit dealerships. Participants will also have the opportunity to purchase parts, materials and accessories; speak with brand representatives; vote at the J&P Cycles Ultimate Builder Custom Bike Show; see vintage bikes; connect with other enthusiasts; watch a stunt show and discover new attractions.
For the more than 800 exhibiting brands, IMS offers motorsport enthusiasts, new emerging riders and a growing percentage of the highly desirable under 35 audience. They are affluent and ready to buy, engaged in sports and lifestyle, and influenced by the brands they encounter. The two main reasons consumers attend shows are to see new bikes and to evaluate and purchase aftermarket parts, equipment and accessories.
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