MMIC motorcycle show circuit canceled for 2021

The Yamaha Riding Academy is a mainstay of MMIC shows, getting kids out on mini bikes and learning the basics.

It’s something we’ve all been waiting for, but it’s still a disappointment. The Motorcycle & Moped Industry Council (MMIC) says its winter motorcycle shows are all canceled for 2021. Of course, COVID-19 is to blame.

For years, the MMIC has hosted a series of motorcycle shows across Canada through its subsidiary Power Sports Services (PSS). Most manufacturers participate, as well as some distributors and other vendors. For many Canadians, shows are an opportunity to discover new bikes, try / buy gear, or just reconnect with cycling friends in the middle of winter.

In 2021, shows were scheduled in Calgary (January 8-10), Edmonton (January 15-17), Vancouver (January 22-24), Quebec City (February 5-7), Toronto (February 19-21) and Montreal ( February 26-28). They are all canceled now; the MMIC / PSS press release says organizers have been trying to figure out how to make the shows work this year, but “Despite these considerable efforts, due to health and safety concerns related to the COVID-19 pandemic, Power Sport Services made the difficult decision to cancel all six shows on the 2021 Motorcycle Show tour.. “

The plan is to bring back the shows circuit for 2022, and the MMIC has already scheduled dates. According to the press release, the Calgary show will run January 7-9, 2022, with Edmonton January 14-16 and Vancouver January 21-23. The shows then head east, starting with Quebec (February 4-6), then Toronto (February 18-20) and Montreal (February 25-27).

Realistically, no one should be surprised that 2021 shows were removed, as it would have been a logistical nightmare to sort through the ever-changing rules and regulations amid the coronavirus pandemic. And, even if the MMIC / PSS understood this, there is still no guarantee that an exhibitor would have wanted to attend, as companies would undoubtedly have concerns about their staff’s exposure to COVID-19. .

The ad says “PSS is exploring alternatives for the 2021 season to promote horseback riding, build traffic and help exhibitors connect with the next generation of new riders as well as avid and passionate riders. Please stay tuned – we’ll get back to you in the coming weeks to share possible options.. “In the United States, the IMS transnational entertainment circuit has moved to a summer program, with an emphasis on outdoor events. This is unlikely to happen in Canada; instead expect a focus on effort. online, probably.


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