Source: Brembo ad
MILAN, Italy – Milano Verticale | UNA Esperienze was designed by Vudafieri-Saverino Partners and is an interior and exterior design project that aims to go beyond the traditional concept of a “hotel” by creating a space for the city that is not only an urban hotel but also a restaurant drinking place, a meeting place for work and business, and a hub of innovative services.
This frame houses two unique elements that are part of Brembo brake systems. Soft and sinuous curves interact harmoniously with sudden and sharp lines to create shapes and objects with a unique and distinctive design, while being very practical and light. Brembo has always given shape and meaning to its products which are characterized by exceptional design and constant innovation.
Youth creativity to shape Brembo’s future
When the right materials and shapes are used, beauty comes naturally. Brembo is the only component manufacturer to have twice received the Compasso d’Oro Award from the Italian Association of Industrial Design – the world’s oldest and most importantly the most prestigious design award.
The two works exhibited in the hall of Milano Verticale | UNA Esperienze embraces both the world of cars with the limited edition “Extrema” caliper and the world of motorcycles with the limited edition “copper” motorcycle caliper.
The limited edition “Extrema” car caliper
With the âExtremaâ caliper, Brembo confirms that it has experimented and found solutions that continue to raise the very high standards of its blood products. Superb aesthetics, aggressive lines and improved performance – the result of an innovative design – the Brembo “Extrema” caliper has been designed for excellence cars with a strong sporting vocation. The version on display comes with a special color that Brembo presented exclusively for Ferrari’s 70th anniversary in St. Moritz for the âFerrari Tributeâ.
The full ad, with additional graphics and images discussed in the post, can be viewed by clicking HERE.