Cambrian Tires has announced its appointment as exclusive importer of Goodyear bicycle tires for the UK and Ireland.
Neville Evans, Managing Director of Cambrian Tyres, said: “Cambrian Tires welcomes Goodyear to our stable of exclusive brands as we expand our bicycle tire portfolio to include this world renowned tire manufacturer.
“Our proven multi-brand distribution model has been so successful over the past 40 years in the motorcycle industry that we now supply almost 40% of all motorcycle tires on the UK aftermarket.
“Opportunities like this don’t come around very often, and we’ve been keeping an eye on the market for a few years to find something that fits Cambrian’s strategy and ambitions. The Goodyear range is young, exciting and full of potential. We are looking forward to 2023!
Goodyear has established itself as a leading brand in the global bicycle tire segment since 2018, through a licensing collaboration with Rubber Kinetics. As a performance bicycle tire specialist, Rubber Kinetics produces all Goodyear bicycle tires at its bicycle tire-specific research, development and production center in Taiwan.
Goodyear Bicycle Tires Commercial Director Ben Evans said, “We are delighted to partner with Cambrian Tyres. With over 30 years of experience in the distribution of bicycle tires, as well as 50 years in the distribution of motorcycle tires, Cambrian is truly unrivaled in the 2 wheel market.
“From our first meeting it was clear that they would be perfect to take Goodyear Bicycle Tires to the next level in the UK and Ireland, and we are delighted to partner with them.”
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Stock began landing in Cambrian on October 1, ensuring existing Goodyear Bicycle Tires dealers will not see any service delays. Customers can order online, by email or by phone. Starting the week beginning today, October 3, Cambrian will contact existing resellers as well as new IBDs and wholesalers to offer the brand.
The acquisition of Goodyear meant a complete overhaul of Cambrian’s B2B system, the company said, which previously only catered to its motorcycle customers. Dealers can register their interest now via the launch of www.cambriantyresb2b.co.uk in mid-October.
Additional information on Goodyear bicycle tires is available at www.GoodyearBike.com.
