Apollo Tires has rolled out a new CVT for its off-road motorcycle tires, Apollo Tramplr, conceptualized by Wunderman Thompson. This TVC is created to strike a chord with adventure-loving riders who want the best tires for their motorcycles.
Apollo Tramplr is designed for on-road and off-road applications, said Satish Sharma, President APMEA, Apollo Tires. “The design of the Tramplr is inspired by the legendary off-road capability of the ibex. The tread design of this tire is derived from ibex hooves for better grip, better control and superior handling. We tested this product in some of the toughest terrain before bringing it to our customers,” said Satish Sharma, President APMEA, Apollo Tyres, at the launch of the new TVC.
For Joy Chauhan, Senior Vice President and Managing Partner, Wunderman Thompson, Delhi, the love of adventure is only second to the love of new adventures for young people today. “Brands that vibrate with the aspirational thinking, culture and values of the young and the restless occupy their minds. Apollo Trampler is designed to fulfill young people’s desire to challenge sameness and reach beyond to discover new experiences. “This first digital campaign has all the right ingredients to support our adventure-loving youngsters on their journey to greatness. Let true adventure begin where similarity ends,” added Chauhan.
“The idea of similarity comes from consumer behavior. We have observed that similarity is the greatest enemy of discovery. It’s like a loop. Advertising is a reflection of every rider or adventure seeker who is somewhere stuck in this loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to push them and take them out of their comfort zone, beyond sameness,” said Sundeep Sehgal, Vice President and Chief Creative Officer, Wunderman Thompson, Delhi.
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